Urchin (software)
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Urchin is a discontinued web statistics analysis program that was developed by Urchin Software Corporation. Urchin analyzed web server log file content and displayed the
traffic Traffic comprises pedestrians, vehicles, ridden or herded animals, trains, and other conveyances that use public ways (roads) for travel and transportation. Traffic laws govern and regulate traffic, while rules of the road include traffi ...
information on that
website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wi ...
based upon the log data. Sales of Urchin products ended on March 28, 2012. Urchin software could be run in two different data collection modes: log file analyzer or hybrid. As a log file analyzer, Urchin processed web server log files in a variety of log file formats. Custom file formats could also be defined. As a hybrid, Urchin combined page tags with log file data to eradicate the limitations of each data collection method in isolation. The result was more accurate web visitor data. Urchin became one of the more popular solutions for website traffic analysis, particularly with ISPs and web hosting providers. This was largely due to its scalability in performance and its pricing model. Urchin Software Corp. was acquired by
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
in April 2005, forming
Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. As o ...
. In April 2008, Google released Urchin 6. In February 2009, Google released Urchin 6.5, integrating
AdWords Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the result ...
. Urchin 7 was released in September 2010 and included 64-bit support, a new UI, and event tracking, among other features.


See also

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UTM parameters Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predece ...
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List of web analytics software This is a list of web analytics software used to collect and display data about visiting website users. Self-hosted software Free / Open source ( FLOSS) This is a comparison table of web analytics software released under a free software license ...


References


External links


Official Urchin Software website
Google software Web analytics Discontinued Google services Web log analysis software {{web-software-stub